6. Live Streaming Video Content Gains Momentum
Whereas video itself has become a necessary component for successful businesses, customers are no longer content with impersonal, generic marketing. Customers demand real connections, with real people.Video is the most viewed content, and live video is the most effective way to engage with your audience.
According to Nick Losq, founder & chief creative officer at StarBeast “Video is the most easily digestible form of media in a landscape now dominated by smartphones. And when a business starts adding a “live” component, introducing real people, in real time, it has the power to connect with consumers in a personal and honest manner, allowing businesses to separate themselves from their competitors. Live video has the ability to give many businesses a face AND a soul.”
Businesses stream live video to establish real-time human connections with their audiences. Whether it’s streaming a product launch, running B2B webinars, offering Q&A sessions or streaming product reviews, live videos are becoming an established part of a business marketing strategy. Livestream research shows that 80% of audiences would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. And 73% of B2B organizations report positive ROI from video marketing.
Companies who plan for and dedicate resources to live stream videos will dominate their industries.
Altman, I. (2018). The Top 10 Business Trends That Will Drive Success In 2018. Retrieved from https://www.forbes.com/sites/ianaltman/2017/12/05/the-top-business-trends-that-will-drive-success-in-2018/#3038465701ad
