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ABS Blog

The Top 10 Business Trends That Will Drive Success In 2018- Number 8

The Top 10 Business Trends That Will Drive Success In 2018- Number 8

Published : 7 Sep 2018 Author : Ian Altman

8. Marketing Drives Results With A Focus On Problems Marketers used to espouse the features and benefits of offerings. However, B2B customers have learned to ignore features/benefits. In fact, your ideal client may not even realize that they could benefit from your product or service. Top performing [...]

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The Top 10 Business Trends That Will Drive Success In 2018- Number 7

The Top 10 Business Trends That Will Drive Success In 2018- Number 7

Published : 6 Sep 2018 Author : Ian Altman

7. Serve Your Community Not Just Buyers The notion of the buyer’s journey was used to describe the path that your potential customer would take when making a purchase. However, today’s customers are sophisticated, savvy consumers who do their research. They vet companies by scouring [...]

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The Top 10 Business Trends That Will Drive Success In 2018- Number 6

The Top 10 Business Trends That Will Drive Success In 2018- Number 6

Published : 5 Sep 2018 Author : Ian Altman

6. Live Streaming Video Content Gains Momentum Whereas video itself has become a necessary component for successful businesses, customers are no longer content with impersonal, generic marketing. Customers demand real connections, with real people.Video is the most viewed content, and live [...]

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The Top 10 Business Trends That Will Drive Success In 2018- Number 5

The Top 10 Business Trends That Will Drive Success In 2018- Number 5

Published : 4 Sep 2018 Author : Ian Altman

5. Social Learning Outperforms Remote Learning As more professionals work remotely, companies have found creative ways to keep employees connected and develop their talents outside of the office. One way that has gained popularity among corporate training programs is social learning. Social [...]

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The Top 10 Business Trends That Will Drive Success In 2018- Number 4

The Top 10 Business Trends That Will Drive Success In 2018- Number 4

Published : 3 Sep 2018 Author : Ian Altman

4. Wages And More On The Rise   Dr. Mary Kelly, a PhD economist and leadership advisor, shared great insight about what to expect in the coming year’s economy. According to the Society for Human Resource Management, Human Resource managers should expect a 3% increase in [...]

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