Published : 8 Sep 2018 Author : Ian Altman

9. Subject Matter Experts Open Doors I noted in my 2017 Trends article that subject matter experts (SMEs) are the new rainmakers. As technology continues to expand and disrupt industries, companies and clients rely more and more on SMEs to educate, guide and advise. Whereas your client can [...]

Published : 7 Sep 2018 Author : Ian Altman

8. Marketing Drives Results With A Focus On Problems Marketers used to espouse the features and benefits of offerings. However, B2B customers have learned to ignore features/benefits. In fact, your ideal client may not even realize that they could benefit from your product or service. Top performing [...]

Published : 6 Sep 2018 Author : Ian Altman

7. Serve Your Community Not Just Buyers The notion of the buyer’s journey was used to describe the path that your potential customer would take when making a purchase. However, today’s customers are sophisticated, savvy consumers who do their research. They vet companies by scouring [...]

Published : 5 Sep 2018 Author : Ian Altman

6. Live Streaming Video Content Gains Momentum Whereas video itself has become a necessary component for successful businesses, customers are no longer content with impersonal, generic marketing. Customers demand real connections, with real people.Video is the most viewed content, and live [...]

Published : 4 Sep 2018 Author : Ian Altman

5. Social Learning Outperforms Remote Learning As more professionals work remotely, companies have found creative ways to keep employees connected and develop their talents outside of the office. One way that has gained popularity among corporate training programs is social learning. Social [...]