Sip, Sell, Succeed: Hugo Martin's Approach to Business Broking

Sip, Sell, Succeed: Hugo Martin's Approach to Business Broking

In the realm of business broking, Hugo Martin stands as a distinct figure, who has brilliantly fused his passion for fine wine and business into a vibrant online persona. With nearly 50 years of industry experience, including managing fine-dining establishments before transitioning to business broking, Hugo's journey is rich and influential. His innovative approach shines through his weekly online video series, "Pinot Friday," where business insights meet pinot tasting. Initiated by a nudge from his wife in 2017, these videos, once hosted on YouTube, now find their audience on LinkedIn, catering to business-centric viewers.

Having joined ABS Business Sales in 2007, Hugo has since built a reputable stature as a business broker in Queensland, demonstrated by his recognition as the Queensland Business Broker of the Year in 2018 by the Australian Institute of Business Brokers (AIBB). His belief that a good broker needs to be a people person, possess sales acumen, and have substantial business experience reflects in his success and the respect he garners in the industry.

As southeast Queensland's economy is primed to burgeon in anticipation of the 2032 Olympic Games, Hugo continues to actively promote the business broking profession. His story, exemplified by his unconventional approach and relentless activity, beckons aspiring brokers towards this dynamic career path, particularly in a time where the prospects for local businesses are ever-promising.

View more here